Certified And Creative

Brand Storytelling & Innovation

Logos That Speak: 7 Design Principles for Maximum Brand Recall

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Why Emotional Messaging Outperforms Logic in Marketing (And How to Use It Ethically)

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How to Beat Brand Fatigue: The Psychology of Habituation and How to Keep Your Brand Fresh

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How Fenty Beauty Used Psychographic Segmentation to Build a Global Movement, Not Just a Makeup Line

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How Monzo Positioned Itself as the ‘Anti-Bank’ Using Brand Archetypes and Cultural Tension

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How Oatly Created a Cultural Movement (Not Just a Milk Alternative)

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Visual Branding Hacks That Capture Attention (Before the Scroll Ends)

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You’re Not Selling the Drill. You’re Selling the Identity: Why Great Brands Speak to Who We Want to Become

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The Power of Storytelling in Marketing: How Airbnb Drives Engagement and Brand Loyalty Through User-Generated Content

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Selective Attention in Marketing: Coca-Cola’s Strategy for Brand Recognition Through Visual and Sensory Branding

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