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Marketing Disruption
What Apple Got Right and IBM Missed, About Innovation vs. Listening to Customers
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Market Screening, Mastered: How to Spot High-Growth Opportunities and Act on Them Fast
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How Tesla Used Blue Ocean Strategy to Make Electric Cars Desirable
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Brand Foresight: How Visionary Companies Sell the Future Before It’s Obvious
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Follow or Lead? The Strategy Gap Between Market-Driven and Market-Defining Brands
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