I’m Precious Phyllis Apolot, a creative strategist, storyteller, and media entrepreneur passionate about shaping how ideas influence people and society. With a background in strategic marketing, content creation, and advocacy, I founded Certified & Creative to bridge the gap between clarity and creativity, and to help brands navigate a world shaped by psychology, culture, and technology.
My work lives at the intersection of strategy, storytelling, and systems thinking, empowering creators, entrepreneurs, and organisations to build with purpose, power, and presence. I don’t just believe in innovation; I believe in innovation with intention, grounded in human insight and designed for lasting impact.
And this platform?
It’s a space for those ready to think deeper, question algorithms, understand the role of data, and create with awareness. A space for builders, leaders, and disruptors who want their ideas not just to exist, but to truly shape the future.
Other initiatives and projects
Certified Lifestyler- http://www.certifiedlifestyler.com
Certified And Creative 